Rotary Watches

Rotary Watches Limited is an award-winning worldwide brand of classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss Group.

The founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Within 12 years of the founding of the company success led to the opening of a UK office.

Over the next century and a bit Rotary watches would find themselves at the forefront of the watch industry and the world, with each subsequent generation of the Dreyfuss family preserving the company’s heritage of quality craftsmanship and product performance. Indeed from the designing of the famous Rotary winged wheel logo in 1925, to becoming the official watch supplier to the British Army in 1940, sponsoring British Racing Motors in F1 as well as other prestigious sporting events throughout the 1970s, launching its revolutionary “swim and dive all day” Dolphin standard in 2005, sponsoring Chelsea FC to their Premier League title in 2014/15 and all with a raft of industry awards thrown in along the way, Rotary, awarded Superbrand status in 2006, has consistently and constantly become a brand synonymous with success and excellence in its field.

Rotary timepieces are now sold in over 65 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches.

From the ever-popular traditional designs to the more contemporary, the main Rotary range offers something to suit everyone at an affordable price.

The Ultra-Slim Collection

5.7mm thick - the new generation Ultra Slim is a refined, classic lightweight watch collection. Each timepiece sits neatly on the wrist with ample room left to slip under a shirt cuff or just look sleek and stylish - Each carefully crafted timepiece is equipped with a reliable quartz movement housed in a polished stainless steel case, featuring a two step dial with guilloche inner pattern shielded by scratch resistant Sapphire glass.

Call in store to see the range today!